Pure London — 2 - 4 August 2009 There was a lot of excitement when the first model walked down the runway at Pure's Catwalk Show on Sunday the 2nd of August, 2009. Wearing a sumptuous leather jacket in a buttery beige, the item of clothing signalled the arrival of a new player at Pure. Supertrash, a brand that is expanding at a staggering rate globally.
The striking name in no way reflects the quality of clothing on offer. Designed by Olcay Gulsen an entrepreneur of Dutch / Kurdish heritage, the label has a high fashion contemporary feel, that certainly raised the bar at Pure this year. And, Supertrash wasn't the only one. Sadly not featured in the catwalk show was Italian label 1One (represented by Andre Laufer International Fashion Agency), another great find for buyers catering for customers with sophisticated taste. A short distance away, London Fashion Week regular Betty Jackson's Two label, also packed a fashionable upmarket punch for S/S '10.
Other delights, this show, included: Womenswear label Aryn K's edgy jackets, cute dresses and metal ring vests | European atelier Bronté/ID Hats | Emami's versatile, multi-way jersey dresses | Nûmph's colourful clothing and Unze London's — over the knee — embellished stiletto boots.
AngelEye Fashion Brand: AngelEye Fashion Products: Who would of thought Angels could be so stylish.
Angeleye Fashion has crafted a selection of eye catching dresses and tops, that display a plethora of beautifully conceived prints like: acid coloured over blown florals, delicate butterflies and Versace inspired prints.
In trend setting colour-ways, the dresses are designed in easy-to-wear styles, that can be worn on their own or layered over leggings or skinny trousers.
Flirting between ultra feminine and edgy rock chick, the collection fits easily with other key S/S '10 trends. Pictured: Studded Tunic worn with Lace Leggings
Prices start from/Minimum Order: -
B.young Brand: b.young Products: Never a label to scrimp on style, b.young has delivered a strong collection of wearable separates and all-in-one jumpsuits.
Rolled-up sleeve boyfriend jackets are teamed with loose sequin t-shirts and harem pants, for a smart day look. Peg leg trousers are enhanced with features like low slung pockets, whilst distressed skinny — white, grey and indigo — jeans are co-ordinated with flattering over-sized tops, that incorporate a diluted form of 'strong shoulders'. Jersey single colour tops worn under beautifully draped waistcoats — with gathered detailing along the shoulders and front panels — are also included in the collection.
The trend for leather jackets (one of the 'must-have' items for A/W '09 — along with leather skinny trousers), continues through to summer but is given a make-over in terms of colour and shape. Gone are the studs and the biker themes (along with the bottom skimming lengths), to be replaced by shortened or cropped versions. Although classic black features, so too does grey and beige hues.
Other colours worked into the collection are: uplifting bursts of coral (used for tops and comfy leisure suit jackets) and lilac and purple (used in graphic and ditsy floral print dresses and tops). Pictured: Sequin-Sin | Mick P | Helmut J Prices start from/Minimum Order:No Minimum Order
Sales Contact: Michael Shalders
Address: 2nd Floor Moray House 23-31 Great Titchfield Street London W1W 7PA Tel: +44 (0) 207 631 1602 Fax: +44 (0) 207 - E-mail: info@byoung.com | Visit: b.young
Cabot (Asia) Ltd.
cocomojo Brand: Cocomojo Products: Absolutely adored this delectable collection of luxury handbags.
In sub collections called: Samantha, Gillian, Gerbera, Jodie, Dolores, Michelle, Serena, Piega, Samarie, Tessa, Diamond and Amelia; each has a persona that befits its underlying purpose, whether it be for the evening, a trip to the shops, as a business card holder or simply a purse to hold loose change.
In a colour palette that is reminiscent of Ladureé's elegant macaroons, the range of handbags in: hobo, clutch, grab handle and purse shapes; are devoid of fussy logos.
Relying more on superb craftsmanship, the handbags use colour, textures, chain straps and zip features for appeal.
Clearly managing to balance these features without looking garish or vulgar, any item from this collection is destined to become a collectors dream. Pictured: Tessa
Prices start from: £50 For a Key Chain/Coin Case
Sales Contact: Gigi Leung
Address: Unit 818, Level 8, Metroplaza Tower 1, 223 Hing Fong Road, Kwai Fong, Hong Kong Tel: +852 22 608 630 Fax: +852 30 201 973 E-mail: info@cocomojoworld.com | Visit: Cocomojo World
D.Efect
D.efect Brand: D.Effect Products: Outerwear has never looked so inspirational.
If you like edgy designers like: Todd Lynn, Aminaka Wilmont, Preen or Giles Deacon, you will love D.Efect.
Packing in a lot of style and features in each piece, the collection has an unmistakable DNA about it, that simply isn't available anywhere else. Cape jackets with epaulettes and pockets; wide lapel short sleeve jackets (with drawstring outer pockets) — dominate a collection that is modern in looks.
Available in an industrial looking linen fabric coated with polyurethane, colours include: black, off-white and beige.
All-in-all a welcome update to the classic trench. Pictured: Lelija (Fabric 90%.10% Polyurethane)
Prices start from/Minimum Order: -
nancy Dee Brand: Nancy Dee Style with Conscience Products: If you always wanted to stock ethical clothing but, have been disappointed by the quality, then Nancy Dee could be what you are looking for.
In styles that have an edgy rockabilly charm, the collection of summery pencil skirted dresses and short playsuits comes in flattering prints and block colours, that can be accessorised or teamed with the boyfriend jackets of the season.
Nancy Dee uses only certified organic and sustainable fabrics, and manufactures its dresses in factories adhering to fair trade working practices and accredited by the Fairtrade Labelling Organisation (FLO). Pictured: Emmy-Lou
Prices start from: £65 RRP
Vero Moda Brands: Vero Moda, ONLY, Vila, Jack & Jones and Selected Femme Products: You will find all the key trends for S/S '09 in four year old brand Vero Moda.
Ankle zip denim jeans (like the one's Kate Moss has been photographed in), cute denim skirts & shorts to boyfriend jackets (in pale pink) and loose fit trousers; are just some of the product groups covered.
With the ability to strike at fashions core, the label produces eight collections a year — in two different product lines: Feminine and Jeans Collection.
Since its launch, Vero Moda has been so successful that it has a client list which includes: ASOS, House of Fraser, Dorothy Perkins, Fenwick's Littlewoods and around 90 independent accounts. Pictured: Adore SL New Knee Dress (Featuring Erin Wasson)
Price: £49.99 / EUR 39.99
Sales Contact: Rhona Colquhoun - Bestseller Wholesale UK Ltd.
Address: Cokenach Estate Block Barkway Royston SG8 8DL UK Tel: +44 (0) 1763 846 080 Fax: +44 (0) 207 - E-mail: rhona.colquhoun@bestseller.com | Visit: Vero Moda | Best Seller
