| The L.A. launch party arranged to celebrate Viktor & Rolf for H&M collection (due in H&M shops on November 9th), was a star studded affair built around the idea of a fashion love story.
Guests were treated to a stunning wedding reception theme, with some, wearing pieces from the hugely anticipated collection (see below).
Judging by these pictures, there will be plenty to choose from when the designer's creations hit the stores on the 9th. In sumptuous fabrics and seasonal colours, the collection includes: jeans, tops, knits, jackets and coats at affordable prices, for both men and women.
Ever the purveyor of firsts, the design duo have produced a coveted wedding dress (for women) as well as evening looks such as a well tailored tuxedo for men and chic cocktail dresses. In addition, there are men's and women's accessories and underwear ranges.
Describing the collection Viktor & Rolf said: "This collection is a celebration of a unique bond between two perhaps unlikely partners. Struck by love is materialized in the use of the heart and arrow motif. The women's wear collection features the heart, the men's wear collection the arrow, and both graphic elements are used in a variation of techniques: embroidery, placed print and patchwork. Viktor & Rolf and H&M carve out this proclamation of love in signature Viktor & Rolf styles: twisted classics such as the trench, the white shirt, the tuxedo and the little black dress."
Visit: H&M.
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