THREE TO THE POWER OF ONE
We have all heard of the saying, two minds are better than one however, what happens when a third mind is added?

The Gregory Triplets have fused their creative talents to produce ONEcubed, a fresh eclectic range of men’s underwear that has launched on-line.

Having worked with the likes of Hedi Slimane, ITV, BBC, Renault, Esquire Magazine and more; the London based Triplets have combined their experience to create stylish, good quality underwear, at competitive prices.

The range of everyday underwear, consists of three styles and the 1-2-3 range that is destined to become a ‘must-have’ in every man’s underwear drawer.  The first ever triplets to venture into the world of fashion, each has exclusively designed a pair of underwear reflecting their own personality (for the 1,2,3 range), playing on the idea of sibling rivalry. 

Sibling rivalry has never been so much fun!

Price: Basic Range — £8 per pair | 1,2,3 range — £11 per pair|
Price: Sleeveless lounge hoodie — £18

Visit: ONEcubedClothing | Gregory Triplets

Pictured above: Founder of Dolce V, Lucia Mizzoni

The hottest site for luxury italian lingerie
L'Oréal must have lamented the day talented visionary Lucia Mizzoni, left her position as market manager of their New York brand Redken, to realise a childhood dream.

Taking advantage of the capabilities of the internet and her astute knowledge of the Italian lingerie industry, Lucia launched DOLCE V — a luxurious lingerie and beachwear website, based in London.

Lucia says: "On my regular trips back home to Italy, I would always discover the best pieces, such as the perfect bikini in Capri, or the most comfortable briefs in Milan. After several years of lugging back cases of knickers and bras to London, I identified that other women must have felt the same way as me." Lucia adds, "At DOLCE V we source and offer a carefully and lovingly edited selection of luxurious, original and exquisite lingerie, beachwear garments and lifestyle accessories from the créme de la créme of global designers and specialists."

Selling a variety of Italian designers like: Adorisadora and Margherita Mazzei, Lucia has managed to achieve her mission: "Passione, Dolce Vita, Energia, Corragio." Which translates into English as: "Passion, Sweet Life, Energy and Courage." The words this budding entrepreneur uses to describe a woman's natural strength and the type of woman this website caters for.

At the heart of this concept is the founder's innate passion for all things Italian, coupled with her interest in nurturing undiscovered talent. She explains, "Exclusivity is one aspect that I want to offer our clientele, and being Italian, I have access to some of the hottest young Italian designers, that are yet to be known or sold outside of Italy." She concludes, "So you get to discover them first at DOLCE V."

With a mission like that, you just know this latest website launch, is something special.

Visit: DOLCE V for lovingly chosen lingerie and beachwear.

The new website combines stunning graphics and rich media content, to showcase the Rolex's iconic range of watches and highlight its long history of achievement, innovation and philanthropic activity. Experts had been tipping it to win major honours, after it picked up several industry accolades earlier last year, including Site of the Day awards from Adobe, Favourite Web Awards and the Taxi Design Network.

Critical Mass engaged Etre (in late 2006) to assist in the delivery of Rolex's website by evaluating a series of hi-fidelity design prototypes it had been developing.

"Our eye tracking technology let us climb inside the users' heads and see the prototypes through their eyes," said Paul Schwartfeger, Managing Director of Etre. "After analysing the data at the end of the study, we were able to provide numerous insights into Rolex users' behaviours and thought processes.

All-in-all contributing to a truly stunning website, that sets a new standard for the luxury goods industry to aspire to.

Visit: The Rolex Company | Website Service Companies: Critical Mass | Omnicom Group Inc. | Eye Tracking.

Working life made easy, thanks to Rous Iland
What could possibly make two young, high-powered lawyers give up their well-paid challenging jobs and jet-setting lifestyles? For Kara Iland and Clare Rous founders of Rous Iland, it was a mutual love of fashion that prompted them to shelve their briefs and start shopping — professionally.

Kara and Clare had been considering going into business together and this seemed the perfect blend of their experience and passion. No more late nights drafting to defend oligarchs or trying to slip out for evening fashion courses at Central St Martins now that the duo, have made their passion a full-time career.

Like many women working in the city, hours outside the office were shrinking and shopping time was harder to find. Although there are plenty of online shopping sites, there is not much that suits a professional woman’s lifestyle or offers a personal touch. After extensive research, Clare and Kara's website offers a free personal consultation at either their Holland Park showroom (outside office hours if necessary) or by phone. Customers lifestyle, likes, dislikes, sizes and a wish list of Rous Iland pieces, are constantly updated in an interactive online profile.

The meticulously edited on-line collection, showcases designers from around the world many of whom, are stocked in the UK for the first time.

Clare and Kara will even put together a last minute holiday wardrobe if needed. How's that for efficient yet friendly service.

Visit: Rous Iland

Style-seekers who want the convenience and comfort of ‘24/7 at-home shopping experience’, will be able to access all the latest trends and a range of coveted brands, latest style essentials — delivered hassle-free straight to their door. 

Updated regularly with new collections and content ensuring an up to the minute shopping experience for all users, the sophisticated site will feature hundreds of brands and thousands of products.

House of Fraser’s exclusive brand Linea, with fashion and home accessories lines, will be the first range available on the site, as well as many more highly sought after fashion brands, both designer and high street. 

House of Fraser’s boutique appeal and helpful customer service will be reflected in the site.  Intelligent functionality including inspiring and complementary suggestions to the items selected, will help users create the latest looks at the click of a button.

Colette Wilson, eCommerce Programme Leader at House of Fraser said: “Today’s shoppers are more demanding in their focus on style, brands and value.  Our new site combines the best of the season’s fashion trends and current web technology and services.  The site reflects our enjoyment of shopping and we’ve strived to create a House of Fraser retail experience online to share with new customers who don’t live near our 61 bricks and mortar stores.”

Online delivery charges cost from £4 (standard) and rise to £7 for next day and £20 for guaranteed Saturday delivery.

Visit: House of Fraser

The Launch Everybody has been waiting for . . .
British fashion designer Dame Vivienne Westwood, has launched her new e-commerce website.

Devotees of the label based in Europe or the United Kingdom, can surf the site to purchase accessories from the labels latest collections, at a click of a button.

What's more, if you would like frequent information about the designer and her collections to reach your inbox, you can sign-up to the sites newsletter facility.

The new fully automated website, marks yet another achievement in a year that has already been eventful.

Dame Vivienne Westwood was delighted to be asked to accept an award, at the British Fashion Awards 2006, on behalf of Kate Moss who was nominated Model of the Year. The designer joked whilst accepting the award by saying: "I am not Kate." Adding: "When I was young, I would never have my photograph taken as I was always so shocked by the results. I always looked so much better in the mirror, I thought. But Kate is more stunning in the flesh than any photograph. I love her she is a lovely, loyal, fantastic person."

The site will be available worldwide very shortly where everybody will be able to find out more information on upcoming events like the Vivienne Westwood Retrospective (that celebrates 35 years of her career in fashion) and new products.

Visit: Vivienne Westwood

IN A TIMELY FASHION - VINTAGE FASHION GUILD LAUNCHES
For many, vintage clothing is something they are only aware of when a famous Hollywood star such as Julia Roberts or Johnny Depp parades it along the red carpet at an awards ceremony.

But vintage clothing shouldn't be thought of as simply something celebrities wear, which is the reasoning behind the launch of the Vintage Fashion Guild.

Founded by several vintage clothing vendors from the USA, UK and Canada who trade predominately on the Internet, the VFG intends to educate us on all things vintage and has created its own unique web site — Vintage Fashion Guild. The site is packed with features, pictures and a timeline to explain the history of fashion decade by decade.

Designer WebSites Watch — DWW
American fashion label Calvin Klein has launched its new underwear website.

Devotees of the brand will be able to surf and buy their favourite lingerie on-line.

Visit: CKU

Men would pay to be in his shoes
Although the site has not be launched as yet, it is worth checking out Sean Comb's new label, Sean by Sean Comb, online if only to see the still-shots of the advertising campaign.

Hollywood actress (and former face of Ralph Lauren) Penelope Cruz looks positively stunning in them and P Diddy must have had a ball posing with her.

Visit: Sean By Sean Combs and see for yourself.