Statistics

ZARA is present in 35 countries

Has a network of 1001 stores situated in privileged sites in large cities

On the 13th of October 1999 launched its perfume and cosmetics range

Has 14,000 employees world-wide

It has more than 20 fashion designers

It has branches in Reading, Milton Keynes, Manchester, Kent and 3 in Central London

V V F: What type of women shop at ZARA?
ZARA: From teenagers to women 50+
V V F: What strategies does ZARA use to accommodate her tastes?
ZARA: Fast/changing fashion, working with a quick turnover.
V V F: What type of services does ZARA offer it's customers at present and what service do you hope to offer them in the future?
ZARA: At the moment the only service we offer is tailoring although we do hope to offer other services in the future.
V V F: Are there any more stores planned to be opened (in the UK) by the end of 2001?
If yes, where?
ZARA: Yes, although nothing has been confirmed so far.
V V F: What will be the theme for S/S '01 collection?
ZARA Everything anything!
V V F: What will be the key colours for S/S '01?
ZARA: Again all colours, from pastels through to military.
V V F: What will be the type of fabrics to be found in the S/S '01?
ZARA: All material, as we do our own manufacturing.
V V F: What item do you predict to be a best seller and a hit with British women for S/S '01?
ZARA At the moment, the cool wool suiting (tailoring) is selling particularly well.
V V F: Are all your clothes manufactured in Spain?
ZARA: Yes
V V F: Why do you think ZARA is doing so well in the UK?
ZARA We have a fast moving pace that keeps abreast of fashion.
V V F: What are the pricing points for ZARA's garments?
ZARA: Skirts from - £17.00, Shirts from £17.00, Trousers priced between £25.00-£30.00,
Jeans - £20.00.
V V F: What are Inditex's aspirations for ZARA in the future?
ZARA: Inditex's aspiration are to expand in the UK and listing Inditex on the stock market.