Missoni's new store launch party in London, was everything you would expect from the luxury Italian fashion house.

Excellent food, an ambience provided by the store's sumptuous decor and a host like no other — the one-and-only Angela Missoni — made for fashion heaven. What's more, lucky VIP's were able to wear the label's Spring/Summer '09 collection.

The first of its kind in the UK, the stand-alone store features menswear, womenswear and homeswear collections across three floors, in surroundings that expertly show off the design genius for which Missoni is renown.

“The UK customer has always demonstrated a great appreciation for the Missoni product and brand heritage. Consequently we have made the exciting decision to open the first Missoni UK stand-alone store. We are extremely excited about this addition to our store portfolio and look forward to being part of the vibrant and cosmopolitan London scene,“ said Mr Gasparini, CEO of Missoni.

Missoni was founded by Italian couple Tai and Rosita Missoni more than fifty years ago, since then the luxury label has become one of the world's most prominent fashion houses.

Address: 193 Sloane Street London SW1X 9QX | Stockists Tel: 020 7823 1910

Visit: Missoni